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Virtual Custom Design

Online Custom Design

Create the perfect ring online with the help of an expert designer.

The consultation is free of charge and requires no commitment — our Virtual Jewelry Experts are here to help you. The custom jewelry consultation is the place to start creating your dream piece.

You can initiate the consultation process in two ways:
1.) Through appointment booking on Kay.com
2.) Through chat – select "Shop with an Expert"

We’ll work together and coordinate via video chat or phone or email or SMS to ensure you get the same world-class experience no matter where you’re located in the continental United States.

Step 1: Design

The process begins with an initial consultation with one of our Virtual Jewelry Experts. This is the time to share your inspiration and any ideas you may have for custom jewelry. Our expert will then move you to the design phase and match you to a dedicated Virtual Jewelry Expert who will help bring your dream to life.

Image of man at computer rendering cad image of engagement ring

Step 2: CAD Rendering

If you choose to move into the design phase, your dedicated design expert will work with you to create a CAD rendering of your custom piece with up to three sets of revisions. You will develop and refine your design together to ensure that the design you envisioned matches what your designer created for you.

Image of wax model of engagement ring

Step 3: Wax Model

Once you are happy with your design, your expert will create a quote based on the approved CAD rendering. We create a resin “try on” model of your piece for you to test at home and approve before you buy your final piece.

Image of stone being set in engagement ring

Step 4: Cast & Set

Ready to commit? Once you’re ready to move forward, our jewelers will get to work turning your dream into a reality following your final design approval. Your dedicated design expert will create a final quote based on the final approved design, assist you through the checkout process, and submit your design for production.

Image of finished custom engagement ring

Step 5: Finishing Touches

Your exceptional creation is made within 20 business days following final design approval and is shipped within 2 days.

FAQs

We don't offer refunds on custom jewelry. Once you checkout, we won’t be able to honor cancellations, refunds, or exchanges.

We understand that getting the perfect design and fit is crucial, which is why we’ve included the ring sizer to help with fit, a resin “try on” model for real feel, and up to three sets of revisions to CAD renderings.

We want to make sure that the finished product is exactly what you had envisioned, and we’re committed to working with you to achieve that before we head to production.

The entire process can be complete in as little as four-to-six weeks or up to ten weeks depending on the complexity of the design, your quickness in making design decisions determine how quickly we reach final design approval. There are three CAD revisions included in the service.

Upon receiving final design approval and full payment from you, we move into production and delivery. Delivery time is an estimate of production and shipping time following final design approval.

Your final piece is made within 20 business days following final design approval and is shipped within 2 business days.

It is very easy to make changes to your design.

Contact your design expert and they will arrange a follow-up session to walk through any adjustments your ring requires. Your design expert will also track the progress of your model and follow-up with you regarding next steps.

There will be plenty of check-ins to ensure the finished product is exactly as you envision before we head to production.

We collect full payment upon final design approval.

Your dedicated design expert will create a final quote based on the final approved design, assist you through the secure checkout process, and submit your design for production.

We love that you source your own stones. To ensure the perfect setting suited to the dimensions of your perfect stone, or rework jewelry you already have, we are happy to put you in touch with your local Kay store for custom design services.

We can design the ring of your dreams right now – for any reason, for any occasion.
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