
How It Works
Step 1
Choose Jewelry to Upgrade
Choose the KAY natural or lab-grown diamond jewelry you are ready to trade in. For your trade in you can:
- Upgrade any KAY natural diamond jewelry for a new natural or lab-grown diamond ring, necklace, bracelet or earrings of your choice
- Upgrade any KAY lab-grown diamond jewelry for a new lab-grown diamond ring, necklace, bracelet, or earrings of your choice
Step 2
Visit you local KAY Store
Book an appointment with your local KAY for a trade-in evaluation. A jewelry expert will first determine if your diamond jewelry meets our trade-in standards and then provide a trade-in amount at the full value of the original jewelry purchase price.
Step 3
Upgrade Your Jewelry
Now for the fun part! Shop our beautiful collection of diamond jewelry for your new diamond ring, necklace, earrings, or necklace that’s at least double the value of your traded-in jewelry.
Diamond Jewelry Upgrade Examples
Here are a few examples of how you can trade in diamond jewelry for something brand new
Upgrading an Engagement Ring
| Original Item You Purchased | Engagement Ring |
| Original Purchase Price | $1500 |
| Program Requires You Spend | $3000 |
| Minimum Upgrade Total | $3000 |
Upgrading a Stud Earring
| Original Item You Purchased | Stud Earrings |
| Original Purchase Price | $350 |
| Program Requires You Spend | $700 |
| Minimum Upgrade Total | $700 |
Frequently Asked Questions
The purchase price of your new jewelry item, excluding charges such as tax and shipping, must be double the trade-in value or more. For example, if your original earrings were purchased at KAY for $500, your new purchase must be priced at $1,000 or more. Store credit can't be issued for a trade-in, so your new jewelry must be purchased at the time of the upgrade.-No trade-in value is given for gemstones, gold, silver, or other metals. Diamonds that are chipped, cracked, have been damaged, or were purchased as previously-owned merchandise aren't eligible for trade-in. Trade-ins can be applied only toward the purchase of new diamond jewelry and cannot be applied toward the purchase of previously owned merchandise, gemstone jewelry or gold, silver or other metal jewelry. Trade-ins cannot be accepted from customers without a North America or United Kingdom address. Retention Period: When a customer returns a purchase prior to 30 days from the purchase date and a trade-in is associated with the completed sales slip, the store CANNOT return the trade-in to the owner until the 30-day retention period has expired. Retention period applies to all stores EXCEPT those located in Alaska, Hawaii, Oklahoma, North Carolina, Delaware, and Florida. Trade-ins can be completed in most KAY Jewelers stores, as allowed by law. At this time, trade-ins cannot be completed on KAY.com.
No trade-in value is given for gemstones, gold, silver, or other metals. Diamonds that are chipped, cracked, or have been damaged aren't eligible for trade-in.
The purchase price of your new jewelry item, excluding charges such as tax and shipping, must be double the trade-in value or more. For example, if your original earrings were purchased at KAY for $500, your new purchase must be priced at $1,000 or more.
Only purchases originally made in-store at KAY Jewelers or online at KAY.com are eligible for the trade-in program.
Loving Their Upgrade
KAY's employee was very supportive and patient and treated us well on our trade and selection of a follow-on purchase, and we got a fabulous deal on a necklace that was much more appealing. Thank you, KAY Jewelers! We'll be back!
- Bruce N
They have a great trade in program that was very reasonable. I got exactly what I wanted & love it!
- Sabrina S
We used the trade up program and were shocked that KAY gave the full value we paid for my previous set toward this one. Thank you, KAY. I could not be happier.
- Rachel M
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Jewelry Care & Protection

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Lifetime Diamond & Gemstone Guarantee
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Diamond Jewelry Upgrades & Trade-in Services | Kay













