Learn more about KAY Jewelers' parent company

About Signet Jewelers


Signet Jewelers Limited is the world's largest retailer of diamond jewelry. We operate over 3,500 stores in the US, UK and Canada under the names of KAY Jewelers, Zales, Jared The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda and JamesAllen.com.



Our mission to help customers Celebrate Life and Express Love by offering high quality, competitively priced jewelry and watches coupled with an outstanding customer experience.

Expressing romance and appreciation through bridal jewelry and gift-giving is at the heart of what we do. We also recognize that customers choose jewelry to celebrate personal achievements and those "just-because" moments.

Customers are encouraged to take advantage of our extensive offering of diamond education and guidance on such popular topics as finding the perfect engagement ring or choosing the style of jewelry that best suits their personality.

Signet is committed to delivering all this while seeking to uphold our social, ethical and environmental principles, through global leadership, innovation and sustainability.