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The KAY Jewelers Company: Our Story


Man proposing to a woman on the mountains

Kay Jewelers gift bag

About KAY Jewelry

Everyone deserves to receive and give love. That’s why it’s our mission to help customer Celebrate Life and Express Love by offering high quality, competitively priced jewelry and watches coupled with an outstanding customer experience. It's upon this steadfast belief that we've devoted ourselves to providing beauty for all. From classic must-haves to the latest trends, our selection of quality jewelry is second to none—no wonder KAY is part of so many love stories coast to coast.

One of the original Kay Jewelers storefronts

KAY Jewelers History

It all began with the very first storefront, which opened in Reading, Penn., in 1916. Back then, customers could find eyeglasses, music boxes, silverware, appliances, and razors among the gifts of jewelry. A lot has changed since then, but love lives on.

KAY Jewelers, now part of Signet Jewelers in Akron, Ohio, is now the leading jewelry store in America with more than 1,000 stores and a team of dedicated jewelry experts thousands strong, waiting to help you find beautiful pieces to love.

Loose diamonds

Committed to Sustainability and Ethical Sources

At KAY we are committed to using ethical, conflict-free and sustainable supply chains to create the jewelry you love. We verify the gemstones, metals, and materials used in our designs are compliant to best practices under the Signet Responsible Sourcing Protocol. These standards are all part of our plan to create memorable jewelry while respecting our planet and upholding human rights in our industry.


Exceptional Service

Whether you’re shopping in a KAY store or at, we strive to offer personal attention and trusted KAY expertise to help you make the perfect choice. Online through a Virtual Consultation or with a Live Chat, our experts are happy to listen and shop with you to make your experience a fun, memorable occasion. In our stores, our Jewelry Consultants are happy to share their expert advice — and because there are more than 1,000 KAY stores coast to coast, you know you can find this exceptional service anywhere life takes you.

Virtual Consultation


KAY Jewelers Company Gives Back

Charitable giving has long been a part of who we are at KAY. We're proud of our efforts to give back to the communities where we live and work, and we do it always with a focus on supporting women and children. Our customers and our employees proudly help us support these worthy organizations. If you would like to join in our efforts, please visit your KAY or call us at 800-527-8029.


St. Jude was founded by the late entertainer Danny Thomas, who believed that "no child should die in the dawn of life." In 1999, inspired by the courage of the kids of St. Jude, KAY embarked on our partnership in caring. Thanks to the generosity of our customers and our Team Members, we have donated nearly $97 million in the past 24 years. A portion of that contribution comes from our popular holiday St. Jude Bears sale — this year, Miles (plush bear) and Mae (plush puppy) will help us make a difference.

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