The Diamond & Design Event

Choose from a special selection of breathtaking diamonds and ring styles, or bring your heirloom diamond and have it placed in a new setting of your choice.
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Image of diamond being placed into setting

Start a Chat

Immediate help shopping, designing, and finding the perfect jewelry.
CHAT NOW

Book an Appointment

Choose a time to meet with an expert at your store or virtually.
BOOK NOW

Call Us

An expert can help you narrow down options and find the perfect jewelry.
877-541-4202

Chat Hours: Monday to Friday: 7 AM - 1 AM ET | Saturday: 9 AM - 10 PM ET | Sunday: 10 AM - 9 PM ET

Appointment & Call Hours: Monday to Friday: 9 AM - 10 PM ET | Saturday: 12 PM - 10 PM ET | Sunday: 12 PM - 9 PM ET

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The 4Cs of a Diamond

Cut, Color, Clarity, and Carat weight are the qualities that come together to define the unique beauty of your diamond.
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Diamond Shapes 101

Discover diamond shapes to find the perfect statement for your style.
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Natural vs. Lab-Grown Diamonds & Diamond Alternatives

Learn about lab-grown diamonds, their differences with natural diamonds, and explore diamond alternatives.
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Diamond Upgrades

Upgrade your KAY diamond with one of greater value to receive a trade-in value of 100% of its original purchase price.
LEARN MORE
KAY Diamond Events | Kay