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NOW and FOREVER Engagement

*Valid online only. Excludes Now + Forever® Diamond solitaire rings, watches, smartwatches, watchbands, loose diamonds and gemstones, Teddy Bear Jewelry Collection honoring St. Jude®, Le Vian® Vault online collection, Kay Signature™, Rocksbox, clearance, previously owned merchandise, ear piercing merchandise, Black Friday Deals, Cyber Week Online Only Deals, specially priced merchandise, special events, custom items, jewelry cleaning items, charity items, protection plans, repairs and services, gift cards, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles, and availability may vary by store and online. Minimum purchase amount excludes taxes and shipping. To redeem coupon online, add coupon code to cart. Offer valid 11/30/25 9:00 PM - 12/02/25 3:00 AM ET.

1700 Results items returned.
Store Pickup at Select Store
1700 Results items returned.
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Now + Forever Lab-Grown Diamonds Princess-Cut Hidden Halo Engagement Ring 2-1/4 ct tw 14K White Gold
$1,999.99 
60% off
Was $4,999.99 
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Now + Forever Diamond Engagement Ring 1/2 ct tw Round-cut 10K White Gold
$639.99 
50% off
Was $1,279.99 
Showing 42 of 1700 products

Elegance meets affordability with the Now & Forever collection from KAY. Whether you're looking for a simple, modern ring or one with bold, unique style, Now & Forever offers an engagement ring style for everyone. Learn More.