Shop all G-Shock watches at KAY

Discover the Collections

Shop Classic G-Sock Watch Styles

Shop the Classic Collection 

Shop Power Trainer Watches by G-Shock

Shop the Power Trainer Collection 

Shop G-Shock Master of G Watches

Shop the Master of G Collection 

Shop G-Steel by G-Shock

Shop the G-Steel Collection 

Shop G-Shock Ladies Watches

Shop the Ladies Collection 

Shop G-Shock Connected

Shop the Connected Collection 

Shop G-Shock Watches at KAY Jewelers

ABSOLUTE TOUGHNESS 

"Project Team Tough" was formed in 1981 to realize an engineer's aspiration: "I want to create a watch that doesn't break, even if dropped."

After repeated production of over 200 prototypes and the devotion of over two long years to the effort, G-SHOCK's core technology, a shock-resistant structure, was completed.

In the years since, G-SHOCK has continued to take up challenges tirelessly in search of even greater toughness. Motivated by this spirit, it has continuously pursued new possibilities for every aspect of toughness, from structure and materials to functions.

With sophisticated watch forms, designs inspiring pride of ownership and varied hand expressions arousing new emotional responses with every use, it has raised the standard for perfection by introducing high-end premium models built with the strictest attention to detail.

Focusing on the origins of toughness...Seeking even higher levels of toughness...For G-SHOCK, the challenges never end.

For information regarding the G-Shock warranty, please click here.