The Countdown to Valentine's Day is On!
Order by 12PM ET on 2/13 ♡ SHOP NOW
Order by 12PM ET on 2/13 ♡ SHOP NOW
Your Jewelry Consultant is ready to talk!
They will be on video but won't see you.
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Your Jewelry Expert is ready to meet!
You will both be on video, but you can turn off your camera if you'd like.
Make sure to enable your microphone and video if prompted.
Book An Appointment
The next step is meeting directly with a Jewelry Expert at a local KAY store. They’ll help you find an upgrade option that best suits your style and budget.
Loving Their Upgrade
What You Need to Know
We guarantee 100% trade-in value of diamond* jewelry purchased at KAY towards a new piece. Your next selection must meet the minimum requirement of at least double the trade-in value. To ensure your peace of mind, our Jewelry Experts utilize an automatic Trade-In Evaluation System. Exclusions may apply.
*Natural diamonds can only be traded-in for natural diamonds and lab-created diamonds can only be traded-in for lab-created diamonds.
How it Works
Frequently Asked Questions
The purchase price of your new jewelry item, excluding charges such as tax and shipping, must be double the trade-in value or more. For example, if your original earrings were purchased at KAY for $500, your new purchase must be priced at $1,000 or more. Store credit can't be issued for a trade-in, so your new jewelry must be purchased at the time of the upgrade.-No trade-in value is given for gemstones, gold, silver, or other metals. Diamonds that are chipped, cracked, or have been damaged aren't eligible for trade-in. Trade-ins can be applied only toward the purchase of new diamond jewelry and cannot be applied toward the purchase of previously owned merchandise, gemstone jewelry or gold, silver or other metal jewelry. Trade-ins cannot be accepted from customers without a North America or United Kingdom address. Retention Period: When a customer returns a purchase prior to 30 days from the purchase date and a trade-in is associated with the completed sales slip, the store CANNOT return the trade-in to the owner until the 30-day retention period has expired. Retention period applies to all stores EXCEPT those located in Alaska, Hawaii, Oklahoma, North Carolina, Delaware, and Florida. Trade-ins can be completed in most KAY Jewelers stores, as allowed by law. At this time, trade-ins cannot be completed on KAY.com.
No trade-in value is given for gemstones, gold, silver, or other metals. Diamonds that are chipped, cracked, or have been damaged aren't eligible for trade-in.
The purchase price of your new jewelry item, excluding charges such as tax and shipping, must be double the trade-in value or more. For example, if your original earrings were purchased at KAY for $500, your new purchase must be priced at $1,000 or more.
Only purchases originally made in-store at KAY Jewelers or online at KAY.com are eligible for the trade-in program.
The purchase price of your new jewelry item, excluding charges such as tax and shipping, must be double the trade-in value or more. For example, if your original earrings were purchased at KAY for $500, your new purchase must be priced at $1,000 or more. Store credit can't be issued for a trade-in, so your new jewelry must be purchased at the time of the upgrade.-No trade-in value is given for gemstones, gold, silver, or other metals. Diamonds that are chipped, cracked, or have been damaged aren't eligible for trade-in. Trade-ins can be applied only toward the purchase of new diamond jewelry and cannot be applied toward the purchase of previously owned merchandise, gemstone jewelry or gold, silver or other metal jewelry. Trade-ins cannot be accepted from customers without a North America or United Kingdom address. Retention Period: When a customer returns a purchase prior to 30 days from the purchase date and a trade-in is associated with the completed sales slip, the store CANNOT return the trade-in to the owner until the 30-day retention period has expired. Retention period applies to all stores EXCEPT those located in Alaska, Hawaii, Oklahoma, North Carolina, Delaware, and Florida. Trade-ins can be completed in most KAY Jewelers stores, as allowed by law. At this time, trade-ins cannot be completed on KAY.com.
No trade-in value is given for gemstones, gold, silver, or other metals. Diamonds that are chipped, cracked, or have been damaged aren't eligible for trade-in.
The purchase price of your new jewelry item, excluding charges such as tax and shipping, must be double the trade-in value or more. For example, if your original earrings were purchased at KAY for $500, your new purchase must be priced at $1,000 or more.
Only purchases originally made in-store at KAY Jewelers or online at KAY.com are eligible for the trade-in program.
KAY at Your Service
