General Merchandise Information FAQ

General Merchandise Information

Why do you measure jewelry in millimeters?

The millimeter is our standard unit of measurement for jewelry dimensions. By using millimeters, we can provide you with the most accurate height, width and length for your jewelry. To give you a better idea of your jewelry's dimensions, 25MM is approximately 1 inch. See below for other approximate conversions.
3MM is approximately 1/8 inch
6MM is approximately 1/4 inch
13MM is approximately 1/2 inch
19MM is approximately 3/4 inch
25MM is approximately 1 inch
50MM is approximately 2 inches
75MM is approximately 3 inches

What determines the price of a diamond?

A diamond's value is determined by its carat weight, color, cut and clarity. For further information about diamonds please refer to the 4Cs Diamond Guide section on our website.

What determines the price of a setting fee?

A setting fee is assessed based on the size of the diamond and the metal type used to secure the diamond in the mounting.

What is the difference between white gold and platinum?

White gold is pure gold that is mixed with alloys to give it a white color. Platinum is pure metal that is naturally white and much more durable and stronger than white gold.

What colored gemstones are considered precious?

Rubies, sapphires and emeralds are precious gemstones. All other gemstones are referred to as semi-precious.

What is the difference between natural and lab-created stones?

Lab-created stones are formed in a controlled environment whereas natural gemstones are formed by mother nature's natural processes. Both share the same physical, chemical and visual properties. The lab produced stone is usually free from major defects and can be structurally stronger than its natural counterpart while also achieving optimum color.

 

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