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The Ins and Outs of Branded Diamond Rings

The Ins and Outs of Branded Diamond Rings

If you're thinking about getting engaged with a branded diamond engagement ring, check this out first.

As you start looking into brand name diamonds (separate from engagement ring brands) ask yourself this:

  • Do you align with the brand's values?
  • Does buying a familiar brand make you feel more at ease?
  • Is brand important to you when showing off your ring?

If you answered yes, we can help you break it down even further.

When choosing a diamond brand, it comes down to three key features: legitimacy, quality and perception.

1. LEGITIMACY

Legitimacy is important. If a brand to comes across as trustworthy, it'll make you come back for more.

2. QUALITY

Quality plays a large part in the diamond buying process. For a purchase that's so special, (and pricey) you'll want to make sure the quality is up to your standards.

3. PERCEPTION

Brand image is important, and it's not irrational to be concerned with what others may think of your purchase.

An ongoing trend

The branded diamond ring trend has continued to grow over the past decade. Individual brands have been able to own specific cuts, arrangements and colors. The Leo Diamond and Tolkowsky are known for their superior diamond cutting. If color is your thing, be sure to take a look at Le Vian, Chocolate Diamonds, a rich brown diamond that has become very popular over the last several years. For rings with a very distinctive look, think Neil Lane and Vera Wang.

If you feel a branded diamond engagement ring is right for you, Kay is there to help you make it happen.


 

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