Celebrate Sweetest Day – October 21st (shop gift ideas)
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Founded in 1918, Citizen takes an artisan's approach to watchmaking, pushing forward the boundaries of technology and exploring new possibilities. As a citizen of the world, with a presence in more than 100 countries, Citizen bears the responsibility to cultivate a culture of positive change and ongoing evolution through craftsmanship and innovation. A true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual watch components to a watch's final assembly. The fusion of technology and beauty remains a constant design motivation. In 1976, Citizen invented the world's first light-powered analog quartz watch that ran using only light as a power source. This technology, now known as "Eco-Drive," harnesses the power of light--from any natural or artificial light source--and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. Citizen Eco-Drive watches recharge continuously in any kind of light to run forever, which eliminates the need to ever replace a watch battery.
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